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Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (25,300 global units), Pizza Hut (17,700 units), Taco Bell (7,500 units), and The Habit Burger (290 units). With $50 billion in 2020 systemwide sales, the firm is the second- largest restaurant company in the world, behind McDonald's ($90 billion) but ahead of Restaurant Brands International ($31 billion) and Starbucks ($19 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spin-off transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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